How To Promote Your Clothing Or Fashion Brand

Posting your regular Facebook post and some great Insta shots on social media are what you are doing to market your clothing brand effectively? Well, there’s no chance you are getting any sales.

Whether you are selling a custom made hoodie or printed t-shirt, the right way to market your brand is really essential for its growth and to increase sales. 

There are some effective ways to market your clothing brand and by the end of this article, you will get to know every single one of them.

1-    Your brand needs a website:

The website is the most important part of your brand that you don’t have to miss it.  A website where you can build an image of your brand for your viewer to understand you better.

Most brands don’t use this platform, instead, they jump to the e-commerce website where they have more than a hundred competitors who have been struggling for a long time. That’s the mistake you don’t have to make.

Create your brand story and try to sell on your separate platform so you can attract more customers and can build a strong relationship which will be beneficial for you in the long term.

What you should have in your website?

When it comes to a clothing website, the best way to win the competition is to have a wide range of products in your catalog. The same product having different sizes and different colors so you could have more chances to make them buy instead to just go away.

Your product catalog should be full of products, the more your visitor stays on your website, the more there’s a chance that they will buy.

2-      Engage On Social Media:

Let me clear to you that social media is not only to promote your stuff. If you are using social media just to sell your products, you won’t get any following then. 

People don’t follow the brands who are just hammering and advertising rather engage them properly.

You have to use the right marketing tactics over here, You have to engage your followers by asking them the questions and by creating the polls about what they prefer. You can even use the giveaway tactic in which the person has to share the post and tag their friends and at the end, you choose any one them who does this and then your brands give a free t-shirt or a hoodie to someone who wins. By doing this you are not losing one piece of t-shirt or a hoodie, you are engaging your followers and reaching the legit ones. Your viewers are marketing your brand.

3-    Give Your brand Personality:

The first impression is really important if you want to improve your sales, You get probably six to seven seconds to get someone’s attention when they land on your website.

If you treat your customers well, the more you have the chance to sell.

Here are some tips from which you can give your brand personality.

Content:

Content is one of the most important parts of your website if you want to give a good first impression. The more good quality content you have the more your customers will read about your brand and will make your brand memorable.

High-Quality Images:

When it comes to the images, it’s necessary to use quality images so your customers could understand your product much better. A quality image attracts everyone. You should spend your time and money on your images,  get them designed by the professional designers so your website could look unique and phenomenal.

Custom Packaging:

When a brand uses its identity, It’s something above the average. By using custom packaging and your brand name, you can be more memorable for your customer and can give a good shape to your brand personality.

About Us:

Having an about us page is not something new but having a page in which you tell your vision, mission and a reason for your customer to connect with you is one of the best ways you could do for your brand personality.

4-    Sell Something Unique:

It’s common when a clothing brand sells a casual t-shirt, hoodies, or sweatshirts. But to be different to create a name in the market you have to sell something which is unique and is custom made from a good clothing manufacturer.

Selling something new will not only attract new customers but will increase your sales. Sell your own style whether it’s a custom t-shirt or anything, Sell different so you can be different.

5-    Get Emails To Give Discount:

There are many ways from which you can get your viewer’s email address but many options don’t work. So it’s really important to use the most effective method from which you can get your customer’s email and convert them into sales.

You can create a box on your webpage with a text along the lines of “Enter your email address and get a 10% discount on your first purchase".

Instead of looking for any other method, try this and get more leads which will be converted into sales.

6-    Follow Your Analytics:

Using your google analytics for your website can be really helpful for you to monitor as it can help you from where you are getting a new customer, On which page your customers are more spending time, Which product they are looking at.

From which country you are getting most visitors, which page is getting most viewed.

You can use it to make decisions, which page you should keep the same and which page you need to change.

In the end, you can know each and everything about your website, either your viewers are liking your website or not.  By this, you can improve your website from zero to a hundred in no time.

7-    It Won’t Happen In A Day:

You are a new brand, your energy and consistency are the keys if you want your brand to be phenomenal.

These were the tips which you can use to promote your brand, to reach a new audience and to increase sales.